Are you promoting your brand effectively and efficiently? Consider that telecommunications media have split consumer markets into small, sometimes hard to reach pieces. Some of these market slivers use the internet as their main source of information, while others may solely rely on television, radio, or read traditional print media. To make matters worse, popular technologies like adblocking software and DVR disrupt your message and cut into your projected impressions.
Advertising professionals know that a diverse and balanced advertising portfolio, though difficult build, is the key to winning customers in today’s market. “Traditional physical media, like billboards, vehicle graphics, embellished awnings, and signs area uncertain to generate an outsized variety of impressions across all demographics.”. But which option is going to give you the most value for your advertising dollar?
Vehicle graphics are more cost-effective, in terms of cost per impression than television, magazine, newspaper, or the aggregate of other outdoor advertising methods.
Ad agency RYP & Becker Group finds that:
- 97 Percent of people surveyed recalled the ad on their test truck
- 98 percent also thought that the ads created a positive image of the advertiser.
- 96 percent felt that fleet graphics had more impact than billboards.
Per above, fleet advertising not only generates more impressions per dollar: it generates quality impressions. It is one of the most dynamic and cost-effective ways to advertise your brand.
Softronixs’ full-service shop can design, print, and install the vehicle graphics you need to promote your business and build your brand. We offer a one-source, turnkey operation that helps you get the best value for your advertising dollar. From design to installation and removal, we at Graphic Impressions have been tested by some of the business’ largest and most demanding corporations – and passed with flying colors.